Privacy Policy

Last updated: January 7, 2026

PART I: GENERAL

This Privacy Policy explains how the entities owned or controlled by Ad Populum LLC and listed at section M below (together “we”, “our”, or “us”) collect, use, and share information about you (“customer”, “you”, or “your”) that you provide or that we obtain at our retail locations (“in-store”), online when you visit our websites (“Websites”), in person interactions at one of our other locations, concerts, events, or experiences (“Events”), or through other interactions with you that are described below (collectively, our in-store locations, Websites and Events are referred to as our “Properties”).

This Privacy Policy also describes the rights and choices you may have with respect to your personal information, how you can assert those rights, and how you can reach us to get answers to your questions. Please take a moment to familiarize yourself with our privacy practices.

Our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will apply only to customers located in those geographic regions, or as required by applicable laws.

If you are located outside of the USA, please review the supplemental information at Part III of this Privacy Policy which may apply to you.

BY USING OR ACCESSING OUR PROPERTIES, YOU SIGNIFY YOUR AGREEMENT TO BE BOUND BY OUR PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE OUR PROPERTIES.

1. WHAT OUR PRIVACY POLICY COVERS

We use the term “personal information” – also called “personal data” in the laws of some states and countries – to refer to information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been deidentified or that otherwise cannot reasonably be related back to a specific person is not considered personal information. The precise definition of personal information may vary depending on your state or country of residence.

This Privacy Policy applies to the personal information that we obtain in various contexts, including when you:

access or use our Websites or any other applications or services that link to this Privacy Policy.
visit us in-store or attend one of our Events.
communicate with us in email, text and other communications between you and our Properties, or through any non-electronic correspondence that you send us.
shop with our third-party partners.
engage with us on social media.
participate in any of our promotional programs, including sweepstakes, contests or surveys.

We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. Additionally, we may provide additional “just-in-time” notices or notices at collection, under applicable law, that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.

2. PERSONAL INFORMATION WE COLLECT FROM OR ABOUT YOU

The following are the categories and types of personal information that we may collect from or about you, depending on how you interact with us and our Properties:

Personal identifiers, such as name, email address, postal address, online identifier, username or social media handle, internet protocol (IP) address, account name, or other similar identifiers.
Device and online identifiers and related information, including device identifier, IP address, cookies, mobile ad identifier, or similar unique identifiers.
Internet or other electronic network activity information, including, browsing history, search history, and information regarding your interactions with our Properties or advertisements.
Demographic information, such as age or gender.
Financial information.
Commercial information, including products or services purchased, rented, returned, considered, or other purchasing or consuming histories or tendencies.
User content, including your communications with us and any other content you provide, such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content.
Geolocation information, including through your IP address or mobile device.
Audio and visual information, including photographs, images, and voice.
Professional or employment-related information.
Inferences drawn from any of the information above.

3. HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect personal information about you from various sources by different methods.

Personal Information You Provide
We will ask you to provide us with personal information if you choose to engage with certain functions on our Website or with us on our other Properties. The following are the categories and types of personal information that we may collect from or about you, depending on how you interact with our Properties:

Create an account. When you create an account, you will provide us with certain personal identifiers, such as your name, date of birth, and email address. We will also ask you to provide a username and password.
Make a purchase. If you make a purchase, you will need to provide certain personal identifiers, such as your name, physical address, and email address, as well as customer records information.
Engage with social media. You may choose to share your own personal identifiers, such as your name and any other personal information you choose to include in your post, through our ratings and review pages, and social media pages.
Interact with us. When you communicate with us or send us any feedback, questions, requests for support, comments, suggestions, ideas, or interact with us in any way, we will collect certain personal identifiers that you provide, such as your name and email address.
Subscribe to updates and promotions. You will have the option to sign up for email or text message updates and offers that may be of interest to you. If you choose to sign up for such updates and promotions, we will ask you to provide us with personal identifiers, such as your name and email address.
Participate in a contest, sweepstakes or survey. We may collect personal information, such as name and email address, associated with your participation in a contest, sweepstakes or survey.
Visit one of our stores. If you visit one of our locations, we may capture video images of you through our closed-circuit security camera and may collect geolocation information from your mobile device.
Apply for or accept a job with us. We capture and use of personal information of applicants, employees and other staff members.
Contact us. If you contact our customer care team, we may collect any personal information that you choose to provide to us. If you contact us through our Website, we may collect personal information, such as your name and contact information, and we may keep a record of your communication with us and any personal information that you choose to provide in the course of your communication with us.

Personal Information We Collect Automatically
We collect internet and other electronic network information and location information automatically as you navigate our Website. The technologies deployed through our Website collect internet and other electronic network information as follows:

Usage Information. Information about your interaction with our Website, such as the pages you access on our Website, the frequency of access, what you click on, and when you accessed the Website.
Location Information. Information about your location, which may be determined through your device’s IP address and which may include precise geolocation information.
Mobile Device Information. Your mobile device may also share precise geolocation information when you are in one of our stores if you consent to such sharing by enabling it in your device’s location settings.
Device Information. Information about the device you are using, such as hardware model, operating system, browser, and your Website preferences.
When you visit our Website, open or click on emails we send you, or interact with our advertisements, we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below.
Cookies and Similar Technology. “Cookies” are pieces of information that may be placed on your device by a website to collect data to facilitate and enhance your communication and interaction with that website. Such data may include, for example, the address of the websites you visited before and after you visited our Website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visit and what links you clicked on, the region where your device is located, and geographic information based on your IP data. We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Website. We may also use cookies to customize your visit to the Website and/ and for other purposes to make your visit more convenient or to enable us to enhance our services.
Clickstream. As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of computer or device and browsing software you use and the address of the website from which you linked to the Website . We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Website and our services.
Analytics. We may work with third-party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Website or other services.
In-store and Other Offline Technologies. In some cases, we record customer service calls for quality assurance. We may also use closed circuit television or other video recording technology in our stores for safety, security, fraud, loss prevention, and operational purposes.
Social Media Platforms and Networks. Our Website may include social media features, such as Instagram, Facebook, and Twitter widgets. These widgets may use cookies or other tracking technologies to collect electronic and other internet activity information, such as your IP address and which page you are visiting on our Website. Such social media features and widgets are hosted by third parties and your interactions with those features are governed by the privacy policies of the companies that provide them. We may also collect information about you from social media platforms and networks if you post content publicly or to our social media account (e.g. by using a hashtag) or if you post content to third-party social media hosts such as Facebook, Twitter, Pinterest, and Instagram.
From Other Sources. We may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.

4. HOW WE USE YOUR PERSONAL INFORMATION & PURPOSE OF COLLECTION

We limit the personal information we collect to what is reasonable and relevant for various purposes, including:

Products and Services Fulfillment
Depending on how you use our Website or otherwise interact with our Properties, we may use your personal information to:

Provide products and services, such as to fulfill your orders and/or complete the transactions you request.
Process your payments.
Provide you receipts and order updates.
Deliver your purchases.
Send notifications to you related to your account, purchases, subscriptions.
Create, maintain, and otherwise manage your account, profile, or subscription, including offering functionalities such as the ability to save your user preferences and transaction history.
Provide a forum for discussion, questions, posting photos, sharing experiences.
Provide interactive features of our Website, such as product reviews.

Communicating With You
We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues or feedback, and to provide customer service.

Marketing and Promotional Purposes
We use personal information for marketing and promotional purposes, including to:

Send marketing, advertising, and promotional communications to you, including text messages, if you have opted-in, via email, postal mail, or other channels.
Administer contests, sweepstakes, promotions, surveys, and events.
Develop, improve, and target our marketing communications and advertising.
Analyze and improve the effectiveness of our marketing communications and advertising.

Business Operations
We use personal information to operate our business, including:

To perform accounting, auditing, billing, reconciliation, and collection activities.
To detect, prevent, investigate, and respond to fraud, unauthorized access/use of our services, breaches of terms and policies, or other wrongful behavior.
To conduct debugging to identify and repair errors that impair existing intended functionality.
To perform research and development, including to improve the safety, security, and performance of our services.
To maintain and improve our services, including our Website.
To evaluate and/or conduct mergers, acquisitions, divestitures, and other corporate transactions.
For internal training and quality assurance purposes.

Compliance & Protection
We may use personal information to:

Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
Protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims).
Enforce the terms and conditions that govern our services.
Audit our internal processes for compliance with legal and contractual requirements and internal policies.

Other Purposes
We may also use your personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

We share your personal information only as described in this Privacy Policy.

Affiliates and Subsidiaries. We may share your personal information with our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service Providers. We share personal information with third-party service providers who perform services on our behalf and who are bound by law or contract to protect your personal information and only use your personal information in accordance with our instructions. These service providers include companies that provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

Advertising and Analytics Partners. We share certain information such as cookies and other identifiers with third-party advertising companies and analytics providers for the purposes described above, including to serve relevant ads to you and to analyze activity on our Website.

Social Media Platforms. Where you choose to interact with us through social media, your interaction with these programs typically allows the social media company to collect some information about you through cookies or other technologies they embed. In some cases, the social media company may recognize you through its widgets even when you do not interact with them. Your interactions with these features are governed by the privacy policies of the companies that provide them.

Business Transfers. We may share personal information in connection with an actual or prospective corporate transaction such as a sale, merger, acquisition, joint venture, assignment, transfer, reorganization, or financing of all or any portion of our business.

Legal Obligations and Rights. We may disclose personal information to third parties, such as legal advisors and law enforcement:

in connection with the establishment, exercise, or defense of legal claims;
to comply with laws or to respond to lawful requests and legal process;
to protect our rights and property and the rights and property of others, including to enforce our agreements and policies;
to detect, suppress, or prevent fraud;
to protect the health and safety of us and others; or
as otherwise required by applicable law.

Consent. We may also disclose personal information about you to others with your consent.

6. YOUR RIGHTS AND CHOICES

You may have certain rights and choices regarding our processing of your personal information, which may vary depending on your location. The following describes certain choices that may be available to you.

Account Information. You may update and correct certain account information and preferences at any time by logging into your account on our Website. If you wish to delete your account, please contact us using the information in section M.

Marketing Communications. You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in such emails. You may also adjust your marketing preferences in your account settings. Please note that even if you opt-out of marketing communications, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Text Messages. If you have opted-in to receive marketing or promotional text messages from us, you may opt-out of receiving such messages by replying “STOP” to any message you receive from us.

Cookies and Similar Technologies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Website. You may also manage cookies via our cookie preference center, if available.

“Do Not Track” Signals. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. We currently do not respond to “Do Not Track” or similar signals.

7. DATA SECURITY

We implement reasonable technical, physical, and organizational security measures designed to safeguard the personal information we process. These measures are aimed at providing a level of security appropriate to the risk of processing your personal information. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure.

8. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

9. CHILDREN’S PRIVACY

Our Properties are not directed to children under the age of 16, and we do not knowingly collect personal information from children under the age of 16. If you are under 16, please do not submit any personal information through our Properties. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us using the information in section M, and we will endeavor to delete that information from our databases.

10. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to other websites and services that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. If we do, we will post the updated Privacy Policy here and update the “Last updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us via the methods provided in the “Contact Information” section of our main website.